Once in a while or consistency?

I've always been wondering which is better?

1) Show kindness Once in a blue moon and in very "dramatic" way.

2) Constantly show little kindness

Seems that most ppl prefer 1) cos mainly 2 doesn't get notice easily. After a while these seem to be a "matter of fact" u shld do it. Nothing much. Whereas for 1) it will seem to be special and ppl will remember it.

I'm trying to be good to everyone always but of cos I will be especially good to person(s) i like. If it's the special someone, then she will always be in my mind when i make decisions. I always think that if u love someone, it's not just abt possessing, it's also to let her have the best, even with some "suffering" on my part, as long as i feel it's worth it...

However these things are always implicit, they are not easily seen and appreciated. For once, slow and steady may not win the race...